A Bottle-Nosed Approach to Personalized Medicine

Six years ago I attended a biotech conference in San Francisco. One of the panels that intrigued me most was entitled, "Personalized Medicine: to Market in Five Years." Certainly, everyone was talking about the New Era of Personalized Medicine and I attended to listen to as many different perspectives on emerging industry trends as possible. The panel was exciting, the potential for individualized medicine was here today and all we needed to do was interpret the genetic data we were generating by the bucket load and bring new products to market!

Let's do it!

So how many clinical development people were there? None. How many commercial development or marketing people were there? One, just me. So how on earth were all these R&D and genomics folks going to get to market? I asked - there was a pregnant pause...

Okay, so now it's 2006. Last week I attended the Second...

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